Deere & Company announced an agreement with SpaceX to provide Starlink network satellite communications (SATCOM) service to farmers. Utilizing the Starlink network, this solution will allow farmers facing rural connectivity challenges to fully leverage precision agriculture technologies.

“The value of connectivity to farmers is broader than any single task or action. Connectivity unlocks vast opportunities that were previously limited or unavailable,” said Aaron Wetzel, VP of production and precision ag production systems.

The SATCOM solution will connect both new and existing machines through satellite internet service and ruggedized satellite terminals. This will enable autonomy, real-time data sharing, remote diagnostics, enhanced self-repair solutions, and machine-to-machine communication, all of which help farmers work more efficiently while minimizing downtime, according to John Deere.

“We are bringing satellite communications service to the farm at scale so farmers with cellular coverage challenges can maximize the value of connectivity to their operations,” said Jahmy Hindman, senior VP & CTO.

He adds that the SpaceX partnership “unlocks the John Deere tech stack so every farmer can fully utilize their current precision agriculture technology in addition to the new innovative solutions they will deploy in the future.”

But, by adding a third-party telematics solution into the data ecosystem, many online are wondering who controls the data (and access to it) as it passes through the Starlink system on its way to or from the Operations Center?